All posts tagged social media

Writing Effective Facebook Posts Part 2

by Jessica Barnett on January 12, 2012 in Technology with No comments Tweet

UPDATE! This article is a follow up to Writing Effective Facebook Posts Part 1. I decided to write this after the original post received over 10,000 views and 2,000 shares on Social Media Today. Originally posted on Big Sea’s Baitshop Blog.

Does Using a 3Rd Party Api to Publish to Facebook Decrease Engagement? Update! Maybe Not.

Facebook claims they fixed the bug causing updates posted by 3rd party applications (like Hootsuite, Twitter, TweetDeck, etc.) to have 80% lower engagement than those posted directly on Facebook. Despite EdgeRank Checker tentatively agreeing (sort of), I’m skeptical.

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Writing Effective Facebook Posts

by Jessica Barnett on October 5, 2011 in Technology with No comments Tweet

UPDATE! This article was also posted on Social Media Today where it received over 10,000 views and 2,000 shares! Originally posted on Big Sea’s Baitshop Blog.

Some Background: What is EdgeRank?

What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. The EdgeRank factors are:

Affinity – How often you interact with others (be it visiting a friend’s profile or commenting on a Page’s picture).
Edge Weight – The type of content it is. A few types are: photos, videos, status updates, place checkins, becoming friends with someone, Liking a Page, changing your profile picture, etc. Keep in mind, there are general rules, but everyone’s Edge Weight is different and Facebook has carte blanche to tweak things at will.
Recency – The older something is, the less likely you are to see it.

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How Technology Is Affecting Interpersonal Relationships

by Jessica Barnett on April 6, 2011 in Technology with 3 Comments Tweet

This entry is in response to/ inspired by Nate Rigg’s post: On Relationship Layers, Time and Facebook

In days gone by, after meeting someone new, you’d probably have to wait to chat with them again until the next time you saw one another face to face or over the phone. Getting to know someone was a slow process. Now, you can add someone on Twitter or Facebook and casually interact with them for months in between. Then, next time you see them, you’ve already done a tremendous amount of “getting to know” the person, the “layers” have been broken down in between.

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Foursquare Day Recap

by Jessica Barnett on April 20, 2010 in Event with No comments Tweet

Amber Osborne aka Miss Destructo wrote an amazing followup to Foursquare Day! Amber was an integral part of the Foursquare Day team from the very beginning and her incredible voice helped jettison Foursquare Day into the social media stratosphere.

Some of her words: