All posts tagged Facebook changes

Writing Effective Facebook Posts Part 2

by Jessica Barnett on January 12, 2012 in Technology with No comments
UPDATE! This article is a follow up to Writing Effective Facebook Posts Part 1. I decided to write this after the original post received over 10,000 views and 2,000 shares on Social Media Today. Originally posted on Big Sea’s Baitshop Blog.

Does Using a 3Rd Party Api to Publish to Facebook Decrease Engagement? Update!  Maybe Not.

Facebook claims they fixed the bug causing updates posted by 3rd party applications (like Hootsuite, Twitter, TweetDeck, etc.) to have 80% lower engagement than those posted directly on Facebook. Despite EdgeRank Checker tentatively agreeing (sort of), I’m skeptical.

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Writing Effective Facebook Posts

by Jessica Barnett on October 5, 2011 in Technology with No comments
UPDATE! This article was also posted on Social Media Today where it received over 10,000 views and 2,000 shares! Originally posted on Big Sea’s Baitshop Blog.

Some Background: What is EdgeRank?

What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. The EdgeRank factors are:

  • Affinity – How often you interact with others (be it visiting a friend’s profile or commenting on a Page’s picture).
  • Edge Weight – The type of content it is. A few types are: photos, videos, status updates, place checkins, becoming friends with someone, Liking a Page, changing your profile picture, etc. Keep in mind, there are general rules, but everyone’s Edge Weight is different and Facebook has carte blanche to tweak things at will.
  • Recency – The older something is, the less likely you are to see it.
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